Mobile communication is the most widely used technology on the planet, with over five billion connections and growing. Mobile service providers and OEMs know that subscriber perceptions of service quality and brand reputation are driven less by network strength and more by device performance. In addition, the pressure to remain competitive or get ahead of the pack has resulted in a continual increase in the introduction of new devices.
Carrier or operator product marketing teams must work with OEMs to determine the optimal feature set and performance criteria for new devices. Selection of future devices is enabled by information on performance of devices in the marketplace, competitive benchmarks of performance in individual categories, and prevalence of key features across service providers and OEMs.
Advertising, promotional marketing and consultative sales require robust and irrefutable performance claims. Knowing how new and existing devices perform compared to the competition can help both carriers and manufacturers create and execute more effective marketing campaigns, as well as recommend the right device for a particular consumer's needs at the point of sale.
Metrico's Performance Analytics provide the scientifically-derived, objective and repeatable data and insights on individual device performance metrics, across the competitive landscape of service providers and OEMs. Clients can take advantage of the breadth—evaluating all devices in the market—and the depth—detailed analysis of an individual device—of Metrico's methodology. Performance Analytics are available as standardized periodic reports, or in customized form including optional analyst support.
Contact Metrico for more information about Performance Analytics for Device Marketing.
